Typically, a company that sells goods or services is a means to create and promote only one project. And as a result - receives only a portion of the potential market. Everybody knows that it's best to promote the site on search phrases 1-2-3. Theoretically, you can close it and 10, but how to achieve a uniform density for each of the 10 sentences, if not for this shlopotat pessimizatsiyu from PS - she has a little problem. Yes, there is an opportunity to promote the individual sections of the site. Do not argue, but that experience - the son of hard mistakes grimly shakes his head at me. Within six months two of these projects have gone under the filter ( Yandex ), and one fell out top for two thirds of requests for which moved. But for the basic request - an absolute top -1. But in fact, if we discard dopslova, one request. Of the four, which for years managed to keep a decent position - at least the top 5 in all PS.
Where to less expensive is a different strategy. The main site is still in the pipeline splits into parallel sections. For example, a company selling window and sliding door system is clearly a partition. Under each section is a separate site from the second-level domain. Of course, the obvious course and on the internal optimization - we stayed just one request at a separate site to sharpen a lot easier. And understand the movements of the outer optimization - anchors in purchasing options for this site is much more clearly and do not try to accommodate the immense.
As a result, the output is a sensible, good looking website is clear about what. It is because circumcision is more clear to the consumer: navigation easier, the site is considered only one topic. This site is better understood, and PS: search engines do not have to think where to place the site on which group requests and how to rank. This site will come out soon in the top. Bison optimization confirm that the site is associated with a single query often comes at the top, even without much reference weight.
You do not need to create some sort of a separate brand for each site. The same contact information, the same company name. It may be a marketing standpoint they assign different phone numbers to track the performance of sales. But this is outside the topic.
Now, an example. In early February, established a network of three sites, which subsequently incremented four site. Sites linked against one of all, t. e. even the dull clear that this network. Each site is devoted to his subject. Unpretentious place internal optimization, text - copyright unoptimized. Purchased links - 99% of the secondary housing. As an added support for some of their own mugs.
Sites flew into the top almost immediately, but keep them there because raskolbas Jascha managed only a reference pressure of. At least I have spent almost as much for each of the three sites, how much was spent on an earlier. In the third month, about how to enter Magadan, almost all the competitors flew out top, and the sites occupied in their own niche of the top seven. On the fourth month of sites left in the top 3 and now occupy a place from 1 to 3 groups according to their requests.
Much more interesting situation with the four site. He has no support and reference was made to just close enough popular among consumers segment, although there is almost nothing to sell - m. e. and content for the site is much less, and to us it is not very interesting. But users are looking for. Now the site itself, without external infusions, with only three links of the grid is kept sufficiently confident of its request in the top 10.
Another effect of the network, which should be mentioned. This transfusion of traffic. Approximately 20% of the traffic flows from one site to another. T. e. users come in a single request will go to another site if the subject seems interesting to him - due to relink.
The theme flowing puzomerok touch on only briefly, because the theme is not very interesting. Yes, I do, too, when relinking puzomerki flow. The grid has np2 -3 -30 tITs10.
So add that all of your grid, I build on his own admin Multiportal-X, which allows one manager to correct the information on any of the sites within the network from a single point.
Can I use the same technique to build a network context? . And using the. But there is nothing to tell, all the above. Network sites easier to disperse, given the overflow of traffic and links of mutual support. The result is easier to collect the required 100 people to get into the YAN or just have a good group traffic, which is used to sklikivaniya a runner or Adsense.
Sunday, April 1, 2012
Networking sites - as a way to increase sales
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