naming

The company - a replacement for the real name, which I do not want to write here. ). A trademark for booking rooms designated as ... 90% of the accounts presented to us in the company ' Travel Company '.

The second time I got to the point. Title as good bites in the brain, and it sounds easy, that we already know the first letters. If we consider that the main partner of the special diction (easy Baltic lisp because of malocclusion ) - which further identifies us by phone, we have built up over a month, more famous than some of the Moscow branch for the year. Have issued orders for April 5 times more than the same month in her former company in the same period last year.

The name should be easy. As a dog's nickname. On the advice of experienced dog handlers perfect name for dogs ( and cats, and horses. ) Shall consist of two syllables and not have two-valued interpretation of the utterance (eg combinations of three consonants, vowels and consonants which are written and heard in different ways). For example, one of my cats we named Sapphire. But after just a couple of weeks it became Safikom. And he lived with that nickname, until he returned from a walk.

The name does not have to carry a deep meaning. But it should be simple and understandable. Having made such a name, you are great decrease your advertising budget: operating time fame comes easier.

How to invent a good name - a pile of books written by. but. I adhere to the following rules. : A light shade of thematically ( in the title should be a hint of the type of activity ), two or three syllables, easy- spoken, an unambiguous interpretation in writing to the ear, good compatibility with the adjectives.

However, even a good name is not immune from failure. We have recently opened a pizzeria ' Kono moment'. Neymersha of RA, which created the concept for this pizza boasted to me of his work. In fact the name of the great. He carries a hint of Italian origin (which is known to be the birthplace of pizza). Momento - it sounds so mean, and ' point ', m. e. quickly. Kono - cone pizza chip is cooking pizza in the horns.

But as I like to repeat,. ' The customer is always wrong '. Owners of the menu did ' Kono Pizza ' and ' Momento Pizza '. It seems to be okay, but now lengthened customer service:.
- Pizza shake - hundred!.
- (. Well, let's go to the new educational program for morons. ) What you ' Kono ' or 'moment '?.
- What?.
- (. that's stupid tuporylaya. ) The horn or normal?.
- Regular.
- What kind of normal?.
- What is?.
- (. You can see the menu, you fool?. ), Margarita, Hawaiian.
- A Hawaiian, is to what?.
- (. eptel - moptel!. ) With pineapple.
- Then I Margarita.
- (. thank God, was determined. ) T. e. you ' Momento Margarita '?.
- Yes. no. Let's Hawaiian in the horn!.
(. curtain. ).

We can say that the name has nothing to do with it. But look at the menu of McDonald's. There is no such confusion.

- Cash is free! .
- I am Big Mac and large potatoes.
- 158. 90.
- ( Money changes hands ).
- Here's your Big Mac and fries. thank you. Come again, we're always glad to see you! .

Here is a good naming. For those who are still not entered: Big Mac and fries are not usurp the name of the cafe. They subbrendy in basic brand. In the example of the pizza was split consciousness of the consumer: what Kono what Momento - he now realizes that he take. He wants to brand the product, and their two. And Momento heavier at 50 grams ( a ' smart' waiter helpfully reported ). Greed begins to struggle with curiosity.

And I would have removed from the wall menu ' Momento '. Leaving her cursive, and not as a 'moment ' and as ' neKono ' such as ' pizza is flat '. Then, in the minds of a chain of simpler: ... All good and all, it is not necessary.